Mar
07

Realtors on the Internet

Written by Patrick Cotter

 

According to the National Association of REALTORS®, over 77% of people start their search for a new home on the Internet.  Other reports indicate that over 70% of the people looking to buy or sell a home also look for a real estate agent first on the Internet.  This fact has drastic implications for agents everywhere.  

Industry experts say that for service providers like real estate agents, those who ignore their online presence put themselves at risk of losing business, while those who proactively stay on top of their web presence significantly increase their chances of gaining more business.

Many agents have started to make it standard practice to put up a web page about themselves and their services. Yet homepages can lack the kind of traffic needed to be an effective means of advertising.  While Google and Yahoo are two examples of where most people think to go and look for information, there are a number of alternative sites that are proving to be just as popular.

Realtors on the Internet

Written by Patrick Cotter

 

According to the National Association of REALTORS®, over 77% of people start their search for a new home on the Internet.  Other reports indicate that over 70% of the people looking to buy or sell a home also look for a real estate agent first on the Internet.  This fact has drastic implications for agents everywhere.  

Industry experts say that for service providers like real estate agents, those who ignore their online presence put themselves at risk of losing business, while those who proactively stay on top of their web presence significantly increase their chances of gaining more business.

Many agents have started to make it standard practice to put up a web page about themselves and their services. Yet homepages can lack the kind of traffic needed to be an effective means of advertising.  While Google and Yahoo are two examples of where most people think to go and look for information, there are a number of alternative sites that are proving to be just as popular.

 

Spock.com, is just one type of search engine launched in August 2007, has over 1.6 million real estate agents in its index.  Type in "real estate agent, Denver" and you will find over 7,100 real estate agents in the Denver area.  If you’re looking for something more specific, you can try searching criteria such as Alma Mater.  The search "real estate agent, Stanford" returned over 250 people. 

 

The prevalence of so many targeted results in such a young search engine highlights more than ever before the importance of the internet and the pivotal role played by powerful websites such as Texas Real Estate magazine (www.texasrealestatemagazine.com) which concentrate relevancy by having valuable content which search engine users look for. In addition the gravity and importance of sites like Texas real Estate magazine means they place high in the organic search engine results page (SERPs) for hundreds of relevant keywords and serve up more pages to more targeted traffic than new or general-purpose sites.

 

When asked how people search for real estate agents on Spock.com, its founder, Bhatti commented that users tend to search and dig deeper into search results that have more content and information. User feedback has indicated that agents who share more information about themselves online are perceived as more trustworthy than those who have limited web presence. 

As people rely on Internet research more than ever to find real estate agents, it is almost a necessity that the agents enhance their online presence in order to be found more effectively.

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